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Sophie Rush
Graphic Design and Art Direction
2015 / SVA

The brief was to create an invitation for the Gagosian Gallery with the title of the event being 'If you can't read it, it doesn't exist'. After visiting the gallery, my idea was to keep with the white and grey minimal aesthetics that the gallery had and also to make the invite reveal the title, so you can't initially see the title of the event. The invite is letter sized and came in a silver envelope. The user rips each line away to reveal the title as well as ripping the ticket out of the back of the invite.