Black Label

Karen Millen Black Label campaign shoot 2020
Logo,  typography, graphic toolkit, email/homepage/social/print ad designs, shoot concept, selects  & AD, video feedback and web design.

Karen Millen is excited to introduce its new premium collection, Black Label. The ultimate curation of investment pieces, Black Label is an edit of luxurious dresses, separates and outerwear with a considered focus on exquisite materials. Made from the highest-quality leathers and Italian fabrics, each piece is designed to add a note of exclusivity to your wardrobe. Dresses and tailoring are fabricated from exceptional Italian jersey, viscose and wool blends that fit like a glove. Four-way stretch and high-quality yarns ensure these investment pieces retain their structure without creasing and maintain their shape, wear after wear. Double-faced compact fabrics are used on tailoring pieces for a crisp, sculpted finish that sits beautifully on the body.


Campaign overview deck