The Iconic Blues
Karen Millen Denim campaign shoot/Denim fit guide
Denim fit guide for mobile and desktop, graphic approach, lookbook, emails/socials/homepage design, video feedback, selects.

A perennial staple if ever there was one, the humble jean can be neither underestimated nor overworn. An indispensable wardrobe essential, we introduce our curated edit of key styles that offer a host of styling possibilities. From body-contouring skinnies to versatile kickflares, the collection provides a shape for all, and includes four organic-cotton styles. Always appropriate and endlessly relevant, your chosen pair will be your faithful companion through workdays and weekends alike – bound to last through years to come.

Graphic approach and campaign deck with web fit guide