Helena Christenson
Karen Millen The Icons campaign Vol.1  

Typography/ graphic toolkit /lookbook /animation tests/email/social/homepage/ selects & AD.

Presenting THE ICONS, a series celebrating fashion’s most memorable faces through curated edits and collaborations, inspired by unforgettable trail blazing figures across the industry. We’re debuting with Helena Christensen, an icon who has left an untouchable legacy synonymous with ‘90s fashion, one which constantly reappears and remains relevant today. Embodying the decade’s daring silhouettes, beauty, confidence and influence, our debut Nineties-inspired mood stays true to Karen Millen’s ethos with clean designs, well-constructed tailoring and high-quality fabrics, complimented by sharp corsetry, bold hues and studded embellishments.


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Camoaign overview

Press mailer