In A New Light
Karen Millen elevated eccom
Typography/colours/graphic toolkit, email and social designs.

See tweed, tailoring and print from a new perspective, as the classic wardrobe perennials take on a modern guise for spring. Pops of neon give heritage tweed a fresh energy, while lime brings zest to knitwear, print and colour blocking. Sports-luxe elements add a dynamic edge to utility-inspired silk pieces, with crisp white and chain prints renewing tailoring and laid-back 9-5 essentials.

Graphic approach deck